SurfSUP Founder Named NRS LEAD Ambassador

Founded in 1972, Nortwest River Supplies, most commonly known in the paddling world as NRS, has been a leader in watersports and whitewater equipment.  In 2021, NRS shifted the focus of its athlete ambassador program to prioritize community engagement and activism with introduction of the NRS LEAD Program—Leaders in Environment, Access and Diversity.  SurfSUP Adventures is proud to announce that founder, Ian Smith, has been selected as an ambassador of NRS LEAD for his work with First Waves and the Watersmith Guild.

NRS has been with us every step of the way. Whether its getting great booties and protective wear, pfds, boards, everything. Huge shoutout to the NRS family and thank you for all of your support.
— Ian Smith

Photo courtesy of Jared Wickerham

Through those (LEAD) ambassadors, we’re helping make the world a better place, and our ambassadors are helping to make NRS a better company.
— NRS